Both classic and contemporary, Casio's Watch LTP1165A-4C gets
its professional, polished look from a stainless steel bezel,
crown and case. It also boasts the precision of quartz movement,
is water resistant to 99 feet and has a mineral crystal to guard
against scratches. Silver-tone hands and indices on a luminous
pink dial instantly charm, while a stainless steel case back
helps provide durability for long-term wear. Perfect for the
office or dress ensembles, the streamlined design of this Casio
original looks both sleek and feminine on the wrist. The Casio
Story With the launch of its first watch in November 1974, Casio
entered the wristwatch market at a time when the watch industry
had just discovered digital technology. As a company with
cutting-edge electronic technology developed for pocket
calculators, Casio entered this field confident that it could
develop timepieces that would lead the market. In developing its
own wristwatches Casio began with the basic question, ""What is a
wristwatch?"" Rather than simply making a digital version of the
conventional mechanical watch, we thought that the ideal
wristwatch should be something that shows all facets of time in a
consistent way. Based on this, Casio was able to create a watch
that displayed the precise time including the second, minute,
hour, day and month — not to mention a.m. or p.m. and the day of
the week. It was the first watch in the world with a digital
automatic function that eliminated the need to reset the
due the variation in month length. Rather than using a
conventional watch face and hands, a digital liquid crystal
display was adopted to better show all the information. This
culminated in the 1974 launch of the Casiotron, the world’s first
digital watch with automatic . The Casiotron won accl
as a groundbreaking product that represented a complete departure
from the conventional wristwatch. Casio transformed the concept
of the watch — from a mere timepiece to an information device for
the wrist — and undertook product planning based on this
innovative idea. We developed not only time functions such as
global time zone watches, but also other radical new functions
using Casio’s own digital technology, including calculator and
dictionary functions, as well as a phonebook feature based on
memory technology and even a thermometer function using a
built-in sensor. The memory-function watches became our data bank
product series, while the sensor watches developed into two
unique Casio product lines of today: the Pathfinder series
displaying altitude, atmospheric pressure and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This
product shattered the notion that a watch is a fragile piece of
jewelry that needs to be handled with care and was the result of
Casio engineers taking on the challenge of creating the world’s
toughest watch. Using a triple-protection design for the parts,
module and case, the G-SHOCK offered a radical new type of watch
that was unaffected by strong impacts or shaking. Its
practicality was immediately recognized and its unique look,
which embodied its functionality, became wildly popular,
resulting in explosive sales in the early 1990s. The G-SHOCK soon
adopted various new sensors, solar-powered radio-controlled
technology (described below) and new materials for even better
durability. By always employing the latest technology and
continuing to transcend conventional thinking about the watch,
the G-SHOCK brand has become Casio’s ship timepiece product.
Today, Casio is focusing its efforts on solar-powered
radio-controlled watches: the built-in solar battery eliminates
the nuisance of replacing batteries and the radio-controlled
function means users never have to reset the time. In particular,
the radio-controlled function represents a revolution in
time-keeping technology similar to the impact created when
mechanical watches gave way to quartz technology. Through the
further development of high radio-wave sensitivity,
miniaturization and improved energy efficiency, Casio continues
to produce a whole range of radio-controlled models.